Cycling for Change

ADVERTISING CAMPAIGN / ILLUSTRATIONS / PRINT DESIGN/ MOTION GRAPHICS

Advertising campaign on Austin-based company Compost Pedallers created through Story Platform concept using printed, social, and earned media. Project developed for Brand Storytelling course at The University of Texas at Austin

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COMPOST PEDALLERS

The Compost Pedallers are a 100% bike-powered organics recycling company that makes it simple and rewarding to start composting.  Using a fleet of cargo bikes, they collect organic waste from central Austin homes & businesses and pedal them to nearby gardens to help grow more local food.

The campaign aims to improve brand awareness and promote a conscious lifestyle while encapsulating the company's culture and core beliefs.

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ART DIRECTION

Natural color tones and hand-drawn illustrations speak to the hands-on and community aspect of the Austin based start up.

The campaign aims to improve brand awareness and promote a conscious lifestyle.

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