Cycling for Change
ADVERTISING CAMPAIGN / ILLUSTRATIONS / PRINT DESIGN/ MOTION GRAPHICS
Advertising campaign on Austin-based company Compost Pedallers created through Story Platform concept using printed, social, and earned media. Project developed for Brand Storytelling course at The University of Texas at Austin
The Compost Pedallers are a 100% bike-powered organics recycling company that makes it simple and rewarding to start composting. Using a fleet of cargo bikes, they collect organic waste from central Austin homes & businesses and pedal them to nearby gardens to help grow more local food.
The campaign aims to improve brand awareness and promote a conscious lifestyle while encapsulating the company's culture and core beliefs.
Natural color tones and hand-drawn illustrations speak to the hands-on and community aspect of the Austin based start up.
The campaign aims to improve brand awareness and promote a conscious lifestyle.