A Collection of Core Beliefs
ICONOGRAPHY / PRINT DESIGN / PRODUCTION
Through a series of iconographic cards, Mary Wollstonecraft's ideas promoting gender equality are made available for young adults. This project was developed for Images in Communication course at The University of Texas at Austin.
Mary Wollstonecraft was a British writer and philosopher during the 1700s. She’s considered to be the first feminist and wrote “A Vindication of the Rights of Men” and “A Vindication of the Rights of Women”.
With the never-ending fight against gender inequality, Wollstonecraft's ideas are relevant until this day.
Design choices were made in a way that the time period of when Wollstonecraft's ideas emerged and its current significance would be communicated in a visual way. For that to be effectively executed, the essence of both classic and modern designs were paid attention to while making decisions on the form, the type selection, and the iconographic style.
In order to make a fusion of the old and the new, the form box that contains the cards was inspired by a classic style of book making while still looking simple and clean. The title on the cover was printed on a letterpress, nodding to the printing methods of the time. The choice of typeface for the cards was Optima - a sans-serif with high contrast - in order to make a connection between the classical and modern. The choice of color palette was influenced by the idea of gender equality, therefore, attempting to make equal representation of both genders with the addition of a gender-neutral color.